I’ll admit I haven’t been too optimistic about X-Men: Apocalypse, though to be honest I still was expecting a good movie. I had many of the same issues with X-Men: Days of Future Past‘s marketing and that film still turned out pretty decent. Looks like my inkling may have been right.
Fox hosted their first screening of X-Men: Apocalypse Friday night, with a review embargo until today. And well, the response hasn’t been great. The film currently has a 43% on Rotten Tomatoes, as well as an average score of 50 on Metacritic. To put that into perspective, those are lower scores than X-Men: The Last Stand received, and almost as low as X-Men Origins: Wolverine. Uh oh.
Honestly, I have no idea what Fox was thinking lifting the review embargo so early. Did test audiences react well to the film? Showing off a movie almost a month early is usually indicative of studio confidence in the film, such as in the case of Captain America: Civil War, but this seems to have totally backfired on Fox. There’s been very little positive buzz surrounding this film as is, and the decision to show it off this early may have just killed any momentum the film had.
Now, I still have yet to see the film, so I could go in and end up totally loving the film. But I find that unlikely. I hope this serves as a wake up call to Fox to ditch Bryan Singer’s outdated black leather-ed version of the X-Men. Hugh Jackman is leaving the franchise with Wolverine 3, so maybe it’s time for a total reboot.
Start from scratch, bring it back to basics, and focus on making a good X-Men film. Because while some of Fox’s movies in the X-universe have been enjoyable, I have yet to see the X-Men themselves done justice. And it looks like Apocalypse won’t be doing them any favors.
Bryan Singer’s X-Men: Apocalypse releases May 27th.