To say that the marketing campaign for Passengers has been subpar would be quite the understatement. A massive, colossally sized understatement.
This can be seen in the latest trailer:
Wow. Just, wow.
What the hell is going on? What’s with the music? Is this a music video? Why does this feel like perfume commercial? What’s with the jarring tonal clash of fun music and a roaring sun about to consume the lives of our heroes? What is this trailer?!
The marketing department is sure doing a fantastic job at making me lose any sort of interest I had for this film. My expectations for Passengers have begun to crater. Either this is some of the worst marketing ever done for a film or this is the best footage marketing has to work with. As of right now, I’m leaning towards the latter.
What do you guys make of this? Are you still excited for Passengers? Let me know in the comments below.